Blackfinch Group is excited to introduce Thrive – a new workplace pension, benefits and financial wellbeing platform, designed and developed for UK businesses. Thrive is the first company born out of Blackfinch’s in-house incubator programme.

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Employees today are facing increasingly complex financial pressures – from rising living costs and debt to uncertainty about saving for the future. Nearly a third of employees say financial stress affects their ability to concentrate and perform at work¹. That stress shows up in productivity, engagement, and staff retention. Traditionally, the majority of the UK workforce does not have access to a financial adviser.  

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Developed within Blackfinch Group’s inhouse incubator and now available to employers, Thrive brings together workplace pensions, benefits and financial coaching in a single, easy-to-use digital platform. The aim is to help employees gain clarity and confidence over their finances, while giving employers a practical way to offer financial wellbeing support without adding administrative burden or cost.

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In partnership with Smart Pension, users of Thrive will benefit from a digital-first pension experience with quality, future-focused investment options in line with government policy.  

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Built with a clear purpose – to empower a better life, now and in the future, for yourself and those around you – Thrive helps:  

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• Employees access benefits, workplace pension options and personalised financial guidance through a single, intuitive platform.  

• Employers attract and retain talent, reduce admin, and build a more engaged, financially confident workforce.  

• Financial advisers deliver added value to commercial clients by offering a future-ready, integrated workplace solution.  

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Richard Cook, Founder and Chief Executive Officer at Blackfinch Group, said:

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Thrive is a clear reflection of the depth of knowledge and expertise across Blackfinch. We’ve combined years of experience in managing investments and supporting businesses with a deep understanding of what drives real employee engagement. The result is a platform designed to support employers and their teams and open up meaningful opportunities for financial advisers too. Thrive enables advisers to generate new revenue through referrals, co-branded content and bespoke partnerships, expand their services to corporate clients, and build relationships with the next generation of investors. It’s a powerful way to stand out – and we’re here to support advisers in making the most of it.

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With more than 30 million adults in the UK considered financially vulnerable, it’s clear that a lack of financial resilience is a growing concern – not just for individuals, but for the businesses that employ them. Despite this, there remains a significant gap in the financial wellbeing support available in most workplaces.  

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Across sectors, employers are under pressure to do more for their teams. Financial wellbeing is climbing the agenda – not just as a perk, but as a practical response to rising living costs and the growing impact of financial stress on performance and retention.  

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Thrive helps employers meet these new expectations head-on – combining pensions, benefits and financial guidance in one place in a way that’s good for people and good for business.  

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Financial advisers who would like to explore the Thrive referral scheme further can contact hello@mythrive.com for more information.

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